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PLMA 2019

PRESS RELEASE:

Entice Shoppers with Custom Products/Store Brands Created by

The Gracious Gourmet


Bridgewater, CT – Nov 01, 2019 — Shoppers remain loyal to brand they can trust. Retailers know best what their customers want and can customize products with the help of private labeling or product development with The Gracious Gourmet. The award-winning line of The Gracious Gourmet fruit spreads, tapenades and pestos offers a wide variety of best-selling flavor profiles to choose from.  The recently added line of jams and jellies under the Empresa by The Gracious Gourmet brand now provides exciting flavor options with price points that are even more attractive to a wide variety of shoppers.

 

Capabilities of The Gracious Gourmet go well beyond the traditional products of the branded lines — retailers and foodservice operators can choose from a wide variety of private label condiments. Options include barbecue sauces, chutneys, dips, hummus, ketchup pestos, tapenades, salad dressings, salsas and more. No matter the product, recipe development is very personal to founder Nancy Wekselbuam, who formulates all her products in her own kitchen, translating her culinary creations into concepts that work well in retail and for chefs, caterers, bar owners and many others. Her goal remains the same no matter what she cooks — provide delicious flavors that make any occasion feel special.

 

“The hectic way we live makes time with friends and family even more precious. Creating delicious food should be the least of a home cook’s worries. The Gracious Gourmet is here to help whether it's a weeknight meal, appetizers on the patio or a dinner meant to impress,” says Nancy Wekselbaum, founder of The Gracious Gourmet. “We find the highest quality ingredients and create memorable flavors, so the hard work is done.”

 

The same principles apply to caterers, chefs and foodservice operators who turn to The Gracious Gourmet’s products. “Time is of the essence, and our spreads, tapenades, pestos and other condiments make it easy to offer exciting flavors without all the sourcing and prep required to make them from scratch. The quality of the ingredients we use matches the high level of excellence restaurants and chefs demand for their menus,” Wekselbaum says.

 

There’s also an opportunity to cross merchandise products created by The Gracious Gourmet between the menu and the retail shelves in many stores, wine bars and restaurant settings. Once guests try the products on the menu, they learn they can take home retail size jars for their own use or to give as gifts.
              
Background on The Gracious Gourmet: Based in Bridgewater, Connecticut, Nancy Wekselbaum founded The Gracious Gourmet in late 2006 using her own recipes crafted from a love of exceptional food. Her inspiration comes from personal and professional travels around the globe, and a love for hosting and entertaining friends and family. The growing line of specialty food products can transform ordinary dishes into exceptional ones without any fuss. The quality of The Gracious Gourmet’s products is second to none, and their uses are nearly unlimited. Our customers are busy, sophisticated people who are looking to save time yet still serve exciting and innovative food.


Winner of the Specialty Food Association's 2011 sofi Gold Award for Outstanding Condiment for Spiced Sour Cherry Spread; 2016 sofi Silver Awards Finalist for Outstanding Pasta Sauce for Hatch Chile Pesto; 2016 sofi Silver Awards Finalist for Outstanding Condiment for Sweet Caramelized Onions; 2014 sofi Silver Awards Finalist for Outstanding Shelf-Stable Foodservice for Hatch Chile Pesto, and 2009 sofi Silver Finalist for Outstanding New Product, as well as numerous awards from the Connecticut Specialty Food Association and the Scovie Awards.
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Contact: Nancy Wekselbaum, founder, at 860.350.1213 or

Natalie Noblitt, marketing, at natalie@thegraciousgourmet.com or 818.360.5684.